AN OTHER invites you to discover a modern story that replaces vanity with authenticity, quality and craftsmanship.
HIGHSNOBIETY has called their modern story "REVOLUTIONARY" in their quest to put consumers first and invest in what matters most: clean ingredients that end up in the bottle and on your skin.
Instead of trying to chase the latest trends and spend most of their budget on marketing rather than quality ingredients (behaviour they describe as the status quo in the perfume industry), AN OTHER had a different idea. They offered the world's most exciting perfumers total creative control and unlimited budgets in creating their six different fragrances. These perfumers (who have created for some of the top luxury perfume houses including Tom Ford, Bond No. 9, Jo Malone, & Christian Dior, as well as clean perfumer Phlur) were asked to create their best fragrance ever without boundaries or limitations. The plot is simple, AN OTHER offers the world's most exciting perfumers an unlimited budget and uninhibited creative freedom to create their best fragrance. Ever.