Privacy policy
This Privacy Policy describes how rheine.be (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
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A message from the owner
At rheine we love how technology can make online (shopping) experiences better! We use aggregated/anonymous data to continuously improve our website! We think it's a bit of a shame how big tech companies abused our trust when it comes to privacy over the past decade. We really care about privacy & will try to be as transparent as possible. We will never knowingly misuse your data or endlessly follow/spam you online. (not even if you consent to advertising cookies). However, in order to run an e-commerce store, we are forced to work with Facebook and Google. We will try to keep data sharing limited, based on our technical capabilities at a given time.
We've tried to keep the 'jargon' to a minimum, but strap in, this is getting boring 🥱.
Collection of Personal Information
When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information when you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.
Device information
Examples of Personal Information collected: version of web browser, IP address (we darken/irrevocably make unreadable if possible as a setting of a tool (e.g. in Google Analytics)), time zone, cookie information, which sites or products you view, search terms , and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: Automatically collected when you visit our Site using cookies, log files, web beacons, tags, or pixels. (analytical and advertising cookies and events)
Disclosure for a business purpose: Shared with our processor Shopify, Facebook (after advertising cookies consent), Google.
Order information
Examples of (released) personal information collected: name, billing address, shipping address, payment information (including credit card numbers, bancontact, IDEAL, paypall, Apple Pay, Google Pay), email address, and telephone number (optional if you wish to receive SMS updates) .
Purpose of collection: to provide you with products or services in performance of our contract, to process your payment information, to arrange shipping, and to provide you with invoices and/or order confirmations, to communicate with you, to assess our orders for possible risks or screen for fraud, and provide you with information or advertising related to our products or services only if this is in accordance with the preferences you have shared with us.
Source of collection: collected from you.
Disclosure for a Business Purpose: Shared primarily with our processor Shopify and some payment providers, who may collect some of this data necessary to complete a transaction safely and securely.
Customer support information
Examples of personal information collected: All personal data that you decide to (freely) share with us in the text fields, including but not limited to (name, first name, telephone number, email, address...)
Purpose of collection: To provide customer support. Glad we can help :D
Collection source: collected from you (freely given) in a text field.
Disclosure for a business purpose: Shopify contact form
"shopify does not directly process or store the personal data provided through the forms"
Minors
The Site is not intended for persons under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe that your child has provided us with Personal Information, please contact us at info@rheine.be to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use Shopify to provide our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral analysis & advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Google analytics privacy settings; data retention = 26 months. Advertising features - remarketing = OFF and advertising reporting features = OFF.
We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners (Facebook & Google & Bing). We collect and share some of this data directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (to which you can consent).
We use Google Optimize to perform randomized A/B tests. This means that we optimize the website using randomized controlled experiments: 50% of web visitors can see a different version of the website than you, the best performing variant becomes the default website.
To learn more about how targeted advertising works, visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
Use of Personal Information
We use your personal information to provide you with our services, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed of new products, services and offers.
Legal basis
Under the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA", hereinafter also referred to as "EU" 🇪🇺 ), we process your personal information on the following lawful bases:
Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task that is carried out in the public interest;
For our legitimate interests, which do not outweigh your fundamental rights and freedoms.
Conservation
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete it. For more information about your right to erasure, see the 'Your rights' section below.
Automatic decision making
If you live in the EU, you have the right to object to processing based solely on automated decision-making (including profiling) where that decision-making produces legal effects concerning you or otherwise significantly affects you.
We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. - mainly advertising (remarketing - only after consenting to a cookie) and automated emails (only if you have signed up for our marketing emails)
Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant consequences for you.
Services that contain elements of automated decision-making include:
Temporary denylist of IP addresses associated with repeated failed transactions. This denylist lasts for a small number of hours. (standard shopify payment policy)
Temporary denylist of credit cards due to rejected IP addresses. This denylist lasts for a small number of days. (standard shopify payment policy)
Your rights: GDPR
If you live in the EU, you have the right to access the Personal Information we hold about you, transfer it to a new service, and request that your Personal Information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact details below at the bottom of the page.
Your Personal Information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information about how data transfers comply with GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies*
A cookie (or other form of browser storage) is a small amount of information that is downloaded to your computer or device when you visit our Site. (e.g.: a unique number that we or our advertising partners can use to 'know' that you have visited our website). We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means that you do not have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, such as whether it is their first time visiting the site or whether they are a frequent visitor.
We use the following cookies to optimize your experience on our site and to provide our services.
Cookies/storage necessary for the operation of the store
Name - Position
_ab Used in connection with admin access.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with the shopping cart.
cart_sig Used for checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with payment.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer information.
recentlyViewedProducts (localStorage) Used to remember 'recently viewed' products.
Reporting and analysis
Name - Position
_landing_page Follow landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics related to marketing & referrals.
_shopify_sa_t Shopify analytics related to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.
_ga, _gat, _gID Google Analytics. We use this as aggregated and anonymously as possible. Identifies 'users' (as a unique number (but anonymous) in browser cookie)
_tracking_consent Cookie consent given with cookie banner (default shopify banner & settings). 'Yup, that's good' = permission for all cookies.
Advertising - Remarketing(cookie opt in required)
Name Function
_fbp Facebook advertising cookie, unique identification for targeted advertisements on Facebook & Instagram and Facebook advertising network.
How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or a "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in several ways. Please note that deleting or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser settings, often found in your browser's "Tools" or "Preferences" menu. More information about changing your browser settings or blocking, managing or filtering cookies can be found in your browser's help file or via sites such as www.allaboutcookies.org.
Additionally, please note that blocking cookies cannot completely prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
* in addition to cookies, systems can also use "Local Storage".
Different from cookies is a web browser tool known as Local Storage. It stores information similar to how cookies store information, but there is no expiration period.
Amendments
We may update this Privacy Policy from time to time, for example to reflect changes to our policies or for other operational, legal or regulatory reasons.
Contact
For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, you can contact us via chat, the contact form below, by email at info@rheine.be or by post at the address below stated data:
Rheine, Wijngaard, 20, 3110 Rotselaar, Belgium
Last updated: 11/12/2021 - version 1.0.3
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the competent data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://dataprotectionauthority.be/burger
For applicable law & disputes, see our general terms and conditions.